Friday, February 27, 2009

Body Bar Inc. Launches the Body Bar® Strength Band

To Debut at ECA/NYC 2009 OBOW SHOW


BOULDER, Colo. –  February 27, 2009 –  Body Bar® Inc. a premier fitness company specializing in products and educational tools for fitness enthusiasts of all ages and abilities, announced today an innovative new product designed specifically for use with the company’s flagship product, the Body Bar® brand weighted bar.


The Body Bar® Strength Band comes in two variations, both of which attach to any Body Bar®. The Body Bar® Strength Band - Single is 5’ and attaches to each end of the Body Bar®. The Single is utilized by stepping on the mid-point of the band or otherwise securing it. The Body Bar® Strength Band - Pair are 3’ each. Each band in the pair attaches to one end of the Body Bar ® and to the user’s feet via fabric stirrups. The pair allows for better bi-lateral movement and mobility, specifically for group exercise and functional training.


Both variations provide numerous exercise options for all fitness levels. Patented Slastix™ technology provides a considerably safer workout in comparison to “naked tubing.” A nylon safety cover surrounds the entire length of its latex tubing, preventing the tubing from being overstretched and keeping the tubing from snapping back at the user if it were to break. The cover protects the tubing from nicks, cuts, abrasions, body oils and ultraviolet rays which can degrade the rubber, so it is extremely durable. The Body Bar® Strength Bands will last 8-10 times longer than similar products utilizing naked tubing.


“The Body Bar® Strength Bands are easy, fun and safe for everyone,” said Tim Riley, managing direct, Body Bar® Inc. “It’s a great way for the home user to add a significant resistance to their routine. And in the gym, we think that this product will revolutionize group exercise and personal training. It significantly expands the ways in which the Body Bar® can be used for complete fitness.”


Safety was a primary factor in the development of this new fitness product. “Unfortunately, injuries do occur when naked bands break,” added Riley, “which is why we chose to partner with Stroops and their patented Slastix technology. When you are lifting steel over your head it naturally ups the ante.”  


Both Body Bar® Strength Bands are now available on They will be featured in Body Bar® Inc.’s booth at the ECA/NYC 2009 OBOW, Fitness and Wellness Convention and Trade Show at the Marriott Marquis Hotel in New York City, February 26 - March 1, 2009.



Body Bar® is a registered trademark of Body Bar Systems Corp. 


Tuesday, February 3, 2009

Body Bar Workout Debuts with Gayle Carson, Spunky Old Broad

Body Bar Workout Debuts with Spunky Old Broad’s “Let’s Get Moving” Series

Designed for Women Over Fifty



BOULDER, Colo. –  February 3, 2009 -   Body Bar Systems, Inc., a premier fitness company specializing in products and educational tools for fitness enthusiasts of all ages and abilities, announced today that an innovative Body Bar® workout has been included in a new series of DVDs developed by Dr. Gayle Carson, also known as the “Spunky Old Broad.”


The DVD series, titled “Let’s Get Moving” was designed for women over the age of 50 who are  just starting an exercise program.  Although Dr. Carson has authored several books, including “Fit and Fabulous After Fifty,” this DVD series is her first. 


"My goal is to get all women over 50 moving,” commented Dr. Carson.  “Whether you start with five minutes a day or build up to an hour per day, the benefits of exercise at this point in life are invaluable. You can't put a price tag on good health.”


The Body Bar DVD includes workouts featuring a 6 lb. Body Bar®. The DVDs can be purchased on the “Spunky Old Broad” web site:


“The six-pound Body Bar are perfect for women over 50,” added Dr. Carson. “My DVD features exercises using the Body Bar that are fun to do but also help develop strength, flexibility, coordination and balance.” 


“I am pleased that Dr. Carson has developed this excellent Body Bar DVD specifically for women over 50,”  commented Timothy Riley, managing director, Body Bar Systems. “It’s a perfect introduction to the myriad benefits and joy that fitness will bring them.”



Body Bar® is a registered trademark of Body Bar Systems.  Body Bar Flex is a trademark of Body Bar Systems.