BOULDER, Colo. – June 2, 2009 – Body Bar® Inc. a premier fitness company specializing in products and educational tools for fitness enthusiasts of all ages and abilities, announced today that iAmplify.com, a video distribution network, is now providing Body Bar workouts through its web site.
The workouts are lead by top trainers in the fitness industry, utilizing the newest, most innovative ways to use the Body Bar® brand weighted bar and Body Bar FlexTM. These safe and effective programs combine traditional moves with the latest trends to help achieve one’s health and fitness goals. Workouts previously unavailable can now be accessed, including a Body Bar Flex workout filmed in March 2009 at the ECA World Fitness convention in New York City. Through this partnership, content, including that previously offered only in VHS format, is available for download to computer, iPods and cell phones and is always accessible online via http://www.bodybar.com/Body-Bar-Store/Downloads.
“Our partnership with iAmplify is particularly exciting due to the access to our vast workout library,” commented Tim Riley, managing director, Body Bar® Inc. “We are now able to offer all 30 of our professionally-shot workouts to anyone, anywhere in the world, anytime.”
About Body Bar® Inc.
Founded in 1987, Body Bar® Inc. provides the infinite workouts and solid educational tools that fitness enthusiasts of all ages and abilities still choose after 21 years – because they work. The company has created a strong presence through the original weighted fitness bar, The Body Bar®, and the extensive “Master Your Body” DVD series of workout programs. Body Bar®, Inc. provides quality products and innovative educational tools with a commitment to changing lives worldwide through functional fitness. We consider passion, integrity and fun to be essential elements of our content and community. Body Bar® Inc. is a sponsor of the USA Women’s Wrestling team and sponsors several wrestling tournaments throughout the U.S. Body Bar products can be purchased online through www.bodybar.com 1-800-500-2030.
Everyone is invited to join Body Bar Inc. on Facebook and Twitter.
Body Bar is a registered trademark of Body Bar Inc. Body Bar Flex is a trademark of Body Bar Inc.
The Body Bar® is a classic fitness tool; a simple, one-piece solid steel, weighted fitness bar encased in high-quality rubber for a secure and comfortable grip. User-friendly, cost effective and versatile, The Body Bar® can be used not only in group exercise and at the fitness center, but also for personal training, physical therapy and home workouts.
The Body Bar® is utilized in a wide variety of workouts including strength & conditioning, circuit & interval classes, kick boxing & martial arts, sports conditioning, balance & alignment, pilates & yoga-based workouts and flexibility training.
Body Bars® can be found in facilities around the world and are considered an industry standard.
Body Bar, Inc. provides quality products and innovative educational tools with a commitment to changing lives worldwide through functional fitness. We consider passion, integrity and fun to be essential elements of our content and community.